The Easeful Solution: What a Tiny Tax Increase Tells Us About Healthy Choice
In 2017, Lithuania raised alcohol taxes slightly — and prevented over 1,100 deaths in a year, with a €420 return on every Euro spent. The principle behind it is the same one we build everything on.
Read →The Productive Taxpayer and the Invisible Carer
Two underappreciated arguments for staying healthy: the economic output you keep generating when you stay well, and the caregiving that quietly holds families together.
Read →Why Preventing Illness Isn't Just Delaying the Inevitable
Healthcare systems are at capacity right now, and every preventable hospitalisation that doesn't happen frees real resources for someone who needs them more urgently.
Read →Half of All Cancers Are Preventable. Here's What That Actually Means.
The WHO estimates 30–50% of cases could be prevented by addressing a handful of modifiable behaviours. Physical inactivity, alcohol, and tobacco are the biggest levers.
Read →Moving More
Five things to try — starting with one small, specific plan you can actually act on today.
Try this →Drinking and Smoking Less
Five things to try — from spotting your triggers to a rule that actually sticks.
Try this →Eating Healthier
Five things to try — not a diet plan, just small defaults that make better choices easier.
Try this →Managing Stress
Five things to try — some take less than a minute and work faster than you expect.
Try this →Sleeping Better
Five things to try — most cost nothing and many people notice a difference within days.
Try this →